Roger Cleveland began producing and selling golf clubs in 1979. Cleveland Golf started off as a company known for producing exquisite replicas of classic golf clubs from the 1940's and 1950's. Today, the company is regarded as one of the forerunners in product innovation and is home to the #1 Wedge in Golf. In 1990, Rossignol, the world's largest ski manufacturer purchased Cleveland Golf. New high tech products called VAS woods and irons were introduced and sales continued to grow. Corey Pavin won the U.S. Open in 1995 with these products which provided greater awareness of the brand. However, consumers didn't take to the radical look of these products so by the end of 1996 finances were hampered.
CLEVELAND GOLF 5601 Skylab Road
Huntington Beach, CA 92647
USA
Phone: (714) 889-1300
Fax: (714) 889-5890
Randy Romberg, Vice President of Marketing
Keith Patterson, Media and Public Relations Manager
COMPANY HISTORY:
Roger Cleveland began producing and selling golf clubs in 1979.
Cleveland Golf started off as a company known for producing exquisite
replicas of classic golf clubs from the 1940's and 1950's. Today, the
company is regarded as one of the forerunners in product innovation and
is home to the #1 Wedge in Golf.
In 1990, Rossignol, the world's largest ski manufacturer purchased
Cleveland Golf. New high tech products called VAS woods and irons were
introduced and sales continued to grow. Corey Pavin won the U.S. Open
in 1995 with these products which provided greater awareness of the
brand. However, consumers didn't take to the radical look of these
products so by the end of 1996 finances were hampered.
Greg Hopkins was chosen as president of Cleveland in 1997 and under his
leadership things began to turn around. Product designs returned to the
original great looks of classic clubs while incorporating modern
technology for enhanced playability and Cleveland began to sponsor
world class players like Vijay Singh. Sales skyrocketed to five times
the levels of '97 by 2005.
At that time Quiksilver, Inc., a leading surf brand, purchased that
assets of Rossignol which included Cleveland Golf. Cleveland remained
under their ownership until December of 2007 when SRI Sports, LTD
purchased the golf brand. SRI Sports owns and operates several brands
around the world which combine to make them the number one club brand
and number two ball brand in Japan, as well as having a major presence
in Europe and North America. With more than 325 employees in its
Huntington Beach, California headquarters, Cleveland Golf has a U.S.
sales force of 65, three international affiliates (Japan, Europe and
Canada) as well as 26 distributors worldwide. As a sponsor of the Byron
Nelson Championship and Cleveland Collegiate Palmetto Championship
(University of South Carolina, Aiken) Cleveland Golf is heavily
involved in player development with support to junior, collegiate and
developmental tour golf. The company is also title sponsor of an annual
father-son tournament held at Pebble Beach and the Wee-ko-pa tournament
held in Arizona.
Cleveland Golf is proud to count among its professional tour staff
members: Vijay Singh, Boo Weekley, Joe Durant, David Howell, and many
others.
YEAR FOUNDED: 1979
NUMBER OF EMPLOYEES: over 350
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